I know what you’re thinking. Wow! Cute boots! That’s what I thought when I purchased two large boxes of the boots pictured above at wholesale. I had them listed on eBay for over a year, and I didn’t sell a single pair. Can you believe it? Well, I can.
First of all, they’re made by Dirty Laundry — a relatively unknown brand. I’m guessing that few people are actually searching for this brand. In addition, I was selling them in sizes 7 and 8. There are more than 2.5 million pairs of size 7 and 2.5 million pairs of size 8 shoes listed on eBay. Yikes! And although these boots are awesome, how many people are actually searching for polka dot combat rain boots?
So what’s a girl to do?
Well, I sold them at cost on Facebook! They sold out in two weekends. I’m a member of one of the yard sale groups on Facebook, so I let everyone know that their search for the perfect Christmas gift was over. Women absolutely loved them!
Anyway, I learned my lesson. Just because an item sells well in a brick and mortar doesn’t mean it will sell well online. Competition on eBay is fierce. I need to stick to products that are easy to market. Items that won’t get lost in the crowd.
Before I go, I wanted to mention the fact that Jason T. Smith and friends are offering a free webinar. The webinar will cover end-of-the-year mistakes that you don’t want to make. If you can’t watch it live, you can watch it later. All you have to do is sign up!
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