I’ve really been working on getting people to sign up for my store newsletter. Believe or not, there are quite a few people who actually want to be part of my “private client list.” The clothing, shoes, and accessories category is extremely competitive. It’s much easier to compete if you have repeat customers.
William Wolstenholme, winner of the SHINE award in the family business category, agrees! His family runs an eBay store for antiques and collectibles. Check it out:
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